Focusing on the new surveillance paradigm, this study discusses how neoliberal rationality has transformed surveillance into a form of power and how the subjects of surveillance are constructed accordingly. The study designed within the framework of the young discipline of political psychology and Michel Foucault's understanding of subjective experience and power first presents an archaeology of surveillance practices developed around neoliberal rationality and then conducts genealogical research within the context of psychopolitics. The study utilizes Michel Foucault's method just as it benefits from the philosopher in developing the conceptual perspective. Some reasons for preferring these two approaches can be listed as follows: First, the subjective experience process, which is the process of constructing the subject of surveillance, has an implicit design in the period in question. Since interviews to be conducted using the usual phenomenological method are thought unlikely to provide adequate data, the new subjective experience of surveillance was studied using genealogy and its complement archaeology with a Foucauldian reading. In this context, to mention some of the study's main outcomes: surveillance brings about its own elite class, just as in Mills' definition of power elite. While these elites position themselves higher than other types of power, they benefit from two important practices that allow them to be effective to this extent: public relations and algorithmic governmentality. The study dwells especially on the concept of algorithmic governmentality. Although algorithmic governmentality is a new conceptualization, it is considered quite functional in describing today's governing activity in the Foucauldian sense. In addition, it will have an important role in the communication industry's future, especially in the fields of public relations, advertising, and media. It is thought that the study will contribute to the field as it addresses issues that have not yet been sufficiently studied in the field of communication. |